Wednesday, 05 July 2000

MILITARY MUSIC VIDEOS AS UZBEK POP PROPAGANDA

Published in Field Reports

By Chris Aslan (7/5/2000 issue of the CACI Analyst)

Uzbek television news has not changed that much since the Soviet days. Although rampant nationalism has replaced references to the Great Union of Soviets, there are still the same stories about new government buildings being opened, and shots of happy workers in the fields. However, Uzbek television can be startlingly revealing of the current political climate in its news bulletins, as well as its entertainment programs.

Uzbek television news has not changed that much since the Soviet days. Although rampant nationalism has replaced references to the Great Union of Soviets, there are still the same stories about new government buildings being opened, and shots of happy workers in the fields. However, Uzbek television can be startlingly revealing of the current political climate in its news bulletins, as well as its entertainment programs. Obviously the Uzbek people have rediscovered the military. The clear message has trickled down from speeches by the President Karimov into popular programming. Uzbekistan is gearing up for armed conflict. Islamic fundamentalists are all evil terrorists and the Uzbek people must make sacrifices to defend the nation. This is a message that also has the tacit approval of the West, that attempts to re-establish their presence in the region despite embarrassment over their previous sponsorship of the Taliban and the more active commitment of Russia.

Within the last month or so, an alarming rise in army television programs has taken place. In one new show hosted by a buxom woman in tight Khaki clothes interviewing soldiers who send television greetings home. A traditional Uzbek family is shown in the opening credits, cross-legged and drinking tea. The mailman arrives and the mother runs to the door, grabbing the letter from her son, clasping it to her bosom and kissing it. The next shot is a line of chisel chinned marching soldiers in training. To discover the reason for this shift towards military programs about the military’s potential enemies, one need look no further then the latest music video of Setora, a trio dubbed the Tashkent Spice Girls, appear in tight khaki clothes, heavily influenced by Russian fashion, all the while singing, dancing and draping themselves over various athletic looking soldiers.

Setora’s music video portrays a story about the fight against Islamic militants. One of the girls, who is in love with her soldier boyfriend, reads his letters in class while her girlfriends eagerly peer over her shoulder. Meanwhile, the scene shifts to the longed for soldier on a mission to a derelict block of flats ominously searching for something or someone. The video shows that a mother and her three children have been kidnapped and that the soldier is attempting to rescue them. The kidnapper is a fat, bearded, leering Islamic fundamentalist, wearing a Palestinian headdress, just in case anyone has failed to make the connection. When discovered, the fundamentalist clutches a vulnerable small child with a knife to his throat. Our hero then dives to the rescue, saves the little boy’s life but is gunned down in the process. The video jumps to the three grieving, and still singing "Tashkent Spice Girls" mournfully droop over the heroic soldier’s coffin at the military funeral, while the little boy is shown in slow motion romping free and happy in the park.

What does this mean for Uzbekistan? The conflict with Afghanistan is nothing new. During the 1980's, Termez, in southern Uzbekistan was the main funnel for Soviet troops into the country. Soviet Uzbeks fought their ethnic brothers, the Uzbeks of northern Afghanistan. In the future, if army salaries are good the country will no doubt go to war again. A war with Afghanistan or a war against Islamic fundamentalism would also be a convenient way to distract from the economic hardship and mass unemployment currently facing most Uzbek citizens. The next step is hard to predict. But there are sure to be more clues in the latest music videos or Uzbek TV soap operas. Or perhaps the situation will escalate to make it on the television news itself.

Chris Aslan

Read 6811 times

Visit also

silkroad

AFPC

isdp

turkeyanalyst

Staff Publications

  

2410Starr-coverSilk Road Paper S. Frederick Starr, Greater Central Asia as A Component of U.S. Global Strategy, October 2024. 

Analysis Laura Linderman, "Rising Stakes in Tbilisi as Elections Approach," Civil Georgia, September 7, 2024.

Analysis Mamuka Tsereteli, "U.S. Black Sea Strategy: The Georgian Connection", CEPA, February 9, 2024. 

Silk Road Paper Svante E. Cornell, ed., Türkiye's Return to Central Asia and the Caucasus, July 2024. 

ChangingGeopolitics-cover2Book Svante E. Cornell, ed., "The Changing Geopolitics of Central Asia and the Caucasus" AFPC Press/Armin LEar, 2023. 

Silk Road Paper Svante E. Cornell and S. Frederick Starr, Stepping up to the “Agency Challenge”: Central Asian Diplomacy in a Time of Troubles, July 2023. 

Screen Shot 2023-05-08 at 10.32.15 AM

Silk Road Paper S. Frederick Starr, U.S. Policy in Central Asia through Central Asian Eyes, May 2023.



 

The Central Asia-Caucasus Analyst is a biweekly publication of the Central Asia-Caucasus Institute & Silk Road Studies Program, a Joint Transatlantic Research and Policy Center affiliated with the American Foreign Policy Council, Washington DC., and the Institute for Security and Development Policy, Stockholm. For 15 years, the Analyst has brought cutting edge analysis of the region geared toward a practitioner audience.

Newsletter

Sign up for upcoming events, latest news and articles from the CACI Analyst

Newsletter